One in four people in the US has some type of disability, which translates into millions of potential disabled customers, clients and colleagues, but many in this group still feel underrepresented and isolated even as we celebrate the 30th anniversary of the Americans with Disabilities Act. When people with disabilities are not featured in advertising, relegated to an accessibility landing page, or not part of the advertising and marketing team, this lack of representation conveys a marginalized connectivity and minimal commitment. Josh Loebner, Director of Strategy at Designsensory will share actionable steps to better operationalize disability in advertising.
