Budweiser wanted to expand on their “American Lager" branding and bring it to select sports venues across the country. My agency at the time was asked to design and develop motion graphics for display on large-scale color stadium wrap screens. You have to imagine that little strip was cut as a thin sliver, with a canvas size of 1296x120.
I animated this series of Budwesier and Bud Light digital stadium "wraps" for a number of years. It was always great to stand up during the 7th Inning Stretch and see these play along with the Budweiser Theme Song in St. Louis.