DESCRIPTION OF PRESENTATION
Undertaking campground development or redevelopment requires making the case that there is a need for the change as well as a potential for a return on investment. This presentation will build upon information shared in the preceding series (e.g. market, product, site design) and provide a strategy for how to use market, financial and investment analysis practices to make the case for change. Case studies will be used to illustrate the concepts.
Gain insight to overall business analysis process
Identify the information needed to undertake analysis
Identify how to structure business case
Sr. Vice President, CHM Government Services
Margaret Bailey is a Sr. Vice President with CHM-Government Services. In this role, she is responsible for project management and client services to public and non profit land management agencies. Margaret Bailey brings over 30 years of hospitality operations and consulting experience to CHM, concentrated in advising public sector clients on their hospitality and recreational real estate holdings. Ms. Bailey has performed and oversees market, financial and investment analyses for a wide-variety of visitor-based operations. Additionally, she has developed strategic policy guidance and provided implementation support on concessions, pricing and other operational best practices. Visitor-based experience includes lodging, food and beverage, retail, ski areas, campgrounds and day-use activities such as picnic areas, trails and visitor centers.
CHM Government Services