With Southern California facing persistent drought, as well as the loss of a major power plant, government and utility energy managers felt an urgent need to remind consumers about what to do if the state called a "Flex Alert" - a warning of potential power shortages. Working under the direction of McGuire & Company, Brainchild developed the creative and the statewide media plan needed to deliver both awareness/education messages, as well as the actual notice of the need to take action. Partnering with the amazing animation talents at Buck, our campaign revolved around a very simple, yet compelling, message: "the power is in all our hands."
Client: Wally McGuire / State of California
Exectuive Creative Director/Writer: Jef Loeb
CD/Art Director: Chris Chaffin
Executive Producer: Stephanie Heinsohn
Motion Graphics: BUCK Los Angeles (buck.tv)