PR Toolkit is designed to help you understand the basics of public relations and how to create visibility for your small business, products or services using a press release. News releases are a great way to help promote products or services and even drive traffic to a Web site. A press release gives businesses an opportunity to announce their latest products and services in hopes of sparking interests and generating customers. PR Newswire offers a useful PDF, “Anatomy of a news release", which includes details that should be included in a press release, as well as other sample releases that businesses can use as guides to create their own.

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