The organization came to Neff to help update their brand to meet the evolving needs of their audience. Through an extensive brainstorming process, we collaborated to update the name from "Chester County Parks, Trails, and Open Space Preservation" to something more succinct and modern. The updated branding has a bright, welcoming feel through the use of refreshed colors and friendly typography. Neff created a versatile logo system that breaks down into the three divisions of agriculture, open lands, and parks + trails. Each has a unique icon and color system that relate to that particular area.