Seedrs is an online platform for investing seed capital.
What they wanted from us was a film that explains the benefits of investing in startups, conveys a few legal bits and pieces and creates excitement in the viewer. The film had to appeal to 2 distinct target audiences - entrepreneurs and investors, and give them the information and persuasion that they need in order to register.
We responded with a film that talks to both target audiences by representing each with a different character. The investor gets to understand the risks and rewards of investing in startups, and the entrepreneur learns of his responsibilities and opportunities at the same time. The tone is quirky yet professional - fun yet trustworthy, just like the business itself.