Not many people can live up to the title of Germany's "pope of advertising." And yet Michael Schirner, legendary creative director of Düsseldorf's GGK in the '70s, can't distance himself from it even as he pursues his passion for art. His new book, , showcases 32 coarse halftone reproductions that work like a masterclass in subterfuge and perception. Black-and-white photographs of iconic historic moments are reworked by Schriner to startling effect; taking, for instance, the image of German chancellor Willy Brandt's kneeling before the Warsaw Ghetto memorial and reproducing it, sans Willy Brandt. We speak to the German visionary in his Berlin studio about what it's like to create images that are images about images and more.
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(video originally published June 2010)