This Ad was a lot of fun, It had a small idea, but the client and ad agency wanted me to make it different to all the other telco ads in Indonesia. Production company 7 SUNDAYS hired me to direct it. They did a great job in producing it, organizing lots of things to get this all pulled together nicely for a 3 days shoot. We shot using the 5k RED CAMERAS. And to be honest, I couldn't have used anything else to capture what we got in that 3 days.