A video audit by Denise Lee Yohn comparing Gap's new store design to a "old" Gap -- the changes are good, but more clarity, creativity, and cohesiveness are needed. A Brand Experience Brief by Denise Lee Yohn.
In “A Humbled Gap Tries a Fresh Coat of Pep,” New York Times journalist Stephanie Clifford reports on the venerable retail chain’s efforts to revitalize its brand. Key to the company’s strategy is a new store design, with the first iteration recently unveiled at the Grove center in Los Angeles.
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