Penguin has a wealth of content on food and cooking.
At the same time, they have a problem: connecting with a younger audience.
Penguin threw us the challenge of using their content on cooking, to create something in the digital space
that makes young people engage with Penguin.
We identified a great opportunity. Cooking is a life skill that is missing from the lives
of young people. Could we introduce them to cooking at the very moment they need it most -
when they start going to the University and start to live by themselves?
Within just a week, we came up with an iOS app that makes cooking collaborative, communal, social
and most importantly, fun. Cook up - a tool that lets young adults and students, cook and eat with friends. The suggested recipes were all derived from Penguin's rich content.