This tape art project was part of the DMY International Design Festival in 2012.
We developed a tape art concept for the brand-new Concept Style Coupé of Mercedes Benz. Therefor, we focused on a tape art design, which
a. draws attention to this car
b. creates a new brand experience
To realise this, we did a live tape art performance during the event creating an extensive tape art design around the headlights to attract people's attention. Moreover, we taped some energetic tyre marks to visualize the dynamic of this car.
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