During the project, TRT was the state television brand of Turkey broadcasting 7 channels.
We were asked to update their brand.
The channel didn’t want to completely replace its original logo (designed by Pittard Sullivan) but instead asked us to bring it up to date. They also wanted us to update other aspects of the channel.
We designed a blue, glass, symbolic wave, inspired by Turkey being a peninsula, which established a new visual concept for the channel. The overall promotional colours chosen were turquoise and white.
We also designed TRT's 7 other channels - and 6 more On-Demand channels under the same network as an integrated part of TRT’s brand.
What we did
Visual Concept and Strategy for the Channel
Corporate Branding Package
News and Sports Package
Weather Forecast Package
Real Time Graphics Package
Customer: TRT - Ankara
Executive Producer: Salim Cagrı Oztoksoy
Creative Directors: Alvaro Rego, Salim Cagrı Oztoksoy