Geoffrey Peckham invites industries to collaborate with Clarion on upgrading their safety signage to the latest standards using semiotics, the science behind the communication of signs and symbols.
Written by Geoffrey Peckham and Patrick Beck, clarionsafety.com.
Shot and edited by Christopher King, endless-echo.com.
New York City footage shot by Nick Patrick, endless-echo.com.
Animations by Ross Charnock, endless-echo.com.
Music ("Zero Day") by Simon Wilkinson, thebluemask.com and others.