In this video we will be learning about:
- How User Segmentation can enhance reports
- Format of the "User Defined Variable"
- Regular Expressions with Custom Segments
- Create custom GA reports using segments
- Responsible Use of Private Information

The Google Analytics module for Drupal 6.x integrates Drupal's powerful site administration tools so you can harness the fullest potential of your Google Analytics account. The module offers user-specific, role-specific, and page-specific tracking. It can send role or profile information to Google Analytics so you can run user segmentation reports. You can easily extend your Google Analytics with custom JavaScript code. The possibilities are endless!

Google Analytics is the next-generation web analytics tool that show you how people find your site, how people navigate through it, and how they become customers. Google Analytics is both easy to use and offers an enterprise-class reporting interface. Google Analytics is also free!

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