Anti-drug PSAs over the years have run the gamut. Who can forget a fried egg symbolizing "your brain on drugs" or celebrities telling you that "crack kills"? Scare tactics have been the common theme to these drug prevention efforts.
But the Lee County School District has been trying a different approach - one that focuses on the positive. Through surveys, poster campaigns and PSAs, they are showing kids that the majority of them actually don't do drugs.
Produced in September 2010.