"Pepsi Kick" is the first product-introduction within the cola segment of Pepsi in 19 years.
Pepsi Kick, the positive effects of an energy drink and the familiar Pepsi cola taste. That's exactly what this launch campaign says: "Tastes like Pepsi, Kicks like Boom."
FHV BBDO worked with Onesize for production and Alex Trochut (key visual) on this campaign.
Credits:
Brand: Pepsi
Campaign: Pepsi Kick – Tastes like Pepsi, Kicks like Boom
Agency: FHV BDDO
Creation: Tim de Waard, Daniel Samama
Strategy: Vincent Seeber
Account: Elwira Stuur, Niels Heimens
Pepsi: Kim Potters, Caroline Henneman, Lieke Bouwhuis
RTV Prod: Friso Schoone
Direction: Rogier Hendriks en Kasper Verweij
Producer: Pepijn Padberg
Productie: Onesize
VFX supervisor: Harm van Zon
Motion Design: Kasper Verweij, Reinier Flaes, Johannes Sande
Edit: Rogier Hendriks
Special Effects: Ruud Verbakel
Illustration: Alex Trochut
Audio: Studio Takt
