Social media is one of the hottest topics in digital brand advertising. At the end of the day, however, the same rules apply. Advertisers need to prove these tactics are driving results in order to justify continued investment. Vizu is benchmarking the effectiveness of brand advertising using social media tactics ranging from blogging to leveraging the social graph. This presentation will explore current best practices in the context of real-world case studies from global brand marketers Jones New York, GE and Mary Kay, highlighting where you should be investing your time and money when it comes to social media.
Moderator: Jeff Smith, CMO, Vizu @vizu
Speaker: Tamara Phillips, president, T2 Media