Design Like Apple -- designlikeapple.com -- is a new book by LUNAR's John Edson that uncovers the lessons from Apple’s singular approach to product creation, manufacturing, delivery, and customer experience.
Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization. Help your employees zoom out to view the big picture, see the relationships between objects and the space around them, and understand the product’s context so that they can design a compelling and infinitely useful system for your customers. Gain the courage to relentlessly prototype. And finally, find your voice as a brand and a business.
Art Direction, editing and motion graphics by Kenny Hopper and Jonathan Cofer.
Videography by Mandel Lum.