How do you sell the first affordable performance coupe to come along in 20 years? ATTIK let it sell itself. Our launch campaign showed off the all-new Scion FR-S by showing it tearing up curvy mountain roads and tackling hairpin turns.
Broadcast, print, outdoor and web executions boldly proclaimed “Driving is Back” and heralded the return of rear-wheel sport. A motorsport microsite targeted at car enthusiasts linked the FR-S to it motor sport heritage and tied Scion to an era when performance was king.
The campaign reignited and united enthusiasts in their praise of the car. More importantly it put Scion on the map with a true motorsport heir.