Most businesses in the start-up phase are faced with an overwhelming amount of communication challenges: Securing seed funding, sparking investor interest, and of course, marketing their products and services to consumers.
Video, and especially animated video, has the ability to make the complex seem simple, and even elegant, by illustrating ideas and providing a story that brings clarity to the business idea. This is what we set out to do with Barebottle.
Based in San Francisco, Barebottle's unique model is where "Wine Meets Design." Barebottle has a unique concept, where designers from around the globe can submit wine label designs; the winning designs earn cash and are sold in the Barebottle online store. It's designer wine, shipped right to your doorstep.
Coelement teamed up with the talented design collective Eight Hour Day to develop the video.