Travis Aitken directed and edited this surprisingly heartfelt business to business promotion for Fed Ex Office Business Edge. "From the beginning, I wanted to avoid anything presentational. I sought out performances that felt warm and sincere; also, we worked very hard to find locations that felt authentic. I do believe that effort is evident in the final piece".
Two cameras, operated by Equilateral Films' Roger Peters and Liberal Media's Justin Wilson, ran simultaneously in order to meet the tight schedule without compromising options: "They were awesome because we had to get through six locations around Dallas in just two days and I was absolutely determined to have the look and feel of a bigger production with multiple set-ups. And, obviously, my understanding how an edit will eventually come together in post gives me an advantage when time is an issue."
Agency Producer: Angele Gully
Art Director: Micah Alexander
Copywriter: Alan McCoy
Creative Director: Kendall Lamar
Account Supervisor: Sean Purtle
Director of Photography: Roger Peters, Justin Wilson
Line Producer: Jessica Cramer
Online: Nicole Breiger