Reebok's new FW20 campaign relies heavily on the fact that the product design is inspired by a classic 70’s Reebok running shoe. Their intent with the "Write your Legacy" message is to make reference to the heritage connection and evolution, while emphasizing a future-focused perspective with their new release.
Because no real photography of the product was feasible at the time of development, Reebok came to us with a goal to create CG renderings of “graphics pack” visuals and animations for the entire line.
CASE STUDY HERE:
behance.net/gallery/103090139/Reebok-Classic-Leather-Legacy-Campaign
