Check out my site: ollygibbs.com
More information on this project here: ollygibbs.com/pulled-apart-by-horses-box-set/
As part of a university brief I was asked to come up with an imaginative way of presenting a band's box set to the consumer. I wanted to be a bit different and create a novel way of inspiring the listener. The band I chose to design a box set for were 'Pulled Apart by Horses' ; a punk/rock band that are a force to be reckoned with live. It is these attributes of the band I wanted to showcase in the boxset.
The idea therefore was to emulate the band's live setting and to give the listener every guitarists dream - to smash a guitar. The box set itself was pretty regular with 4 LPs, Digital Prints, CD and box however this was all placed inside a purpose built guitar - the only way of reaching it was by smashing it.
The guitar finally met its match on 23rd January on the day of release of the bands 2nd EP 'Tough Love'. Their guitarist, James Brown, kindly did the honours...