Volta Footwear, one of the most lively Italian shoe brand operating in the international independent scene, and Vibram, world leader in high performance rubber soles production, they both decided to team up again, proud of re-marking their strong partnership.
Further to the first successful experience of the “Changing Perspectives” event they had organized together during the 80th Pitti edition, this season the two brands decided to drag in a new protagonist: Port Magazine. This English lifestyle magazine - especially conceived for men - represents one of the most appealing magazine printed during last years. Port gave its contribute by shooting a short movie picturing the partnership between Volta and Vibram, which represents much more than just a technical collaboration.
The movie was thought to be shoot as a narrative language, able to strengthen the idea of high quality, technically performing and fashion-oriented product, supporting these plus through the usage of images in motion and evocative sounds.
The ideal facility to journeys towards far away places, forests, deserts and unexplored lands is the thread running through a correct interpretation of “Dust to Dust”, a true imaginative world of air and dust created by the artists Michael Bodiam and Ryan Hopkinson, exclusive filmakers for Port Magazine.
The main character of the video wears some samples of the 2012 A/W Collection while he is jumping on dust levels, then landing in virgin territories branded for the first time with aliens footsteps, where the Vibram® Voltage (co-branding Volta+Vibram) are clearly recognizable together with other special soles like Vibram® Cristy, Vibram® Ecostep Carrarmato and Vibram® Ripple.