Lisa Elia is a 20-year PR veteran and the founder and CEO of Lisa Elia Public Relations. The webinar will show attendees how to lay the proper groundwork so journalists and bloggers are motivated to call them for interviews when they're writing about their industry.

You will learn how to:
• Find and reach out to the right media contacts.
• Give better interviews.
• Make better use of multimedia.
• Integrate your publicity efforts.

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