Vitsoe are a niche, high-end interior design company founded by the famous designer Dieter Rams.

The brief was to make an online commercial showing that among the ubiquitous Christmas sales on Oxford Street, they would not be having a sale - their design is timeless, classic and lasts a lifetime so why would they reduce the price every few months?

I worked together with the creatives at Fablemaze to come up with the idea of "Planned Obsolescence".

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