In 2010 Luke Ritchie set himself the challenge of writing a song a week and sticking it up online. 6 months later he had 26 songs - none of which rhymed "moon" with "spoon" and plenty of which were stone-cold classics. Some of them – including Butterfly and Shanty – ended up on wonderful debut album The Water's Edge. You can buy the album at itunes and elsewhere but you may also come across one of the "music boxes" Ritchie fashioned himself – making music tactile again he stuck his album on 100 MP3 players put them inside tins and set them loose into the world.