Insight: Insight: Health information is the third-most common viewing activity for baby boomers according to the Pew Internet and American Life Project. Boomers aren’t just researching health information just for themselves. Many are caregivers, which means they are investigating ways that they can help other people (their parents, for instance) get information on questions ranging from Medicare to coping with Alzheimer’s. In fact, 16% of people aged 50 to 64 have searched online for information on long-term care for an elderly or disabled person.

Idea: My Partner In Care - An Interactive Talk Show
The My Partners In Care Interactive Talk Show connects and guides caregivers to the help they need from an authority they can trust.

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