This is the latest on-air promotion I made for ESPN Classic UK. The aim was to explain how their programming strategy reflects the live sporting calendar.
My idea stemmed from the use of Rorschach cards and the concept of seeing something in them, in this case specific sports programming. I wanted it to be quite scripty top and tail with a strong message at the end.
The choice of music was quite pertinent as well. My friend and collaborator Gyula Balogh of Hungarian electronic label chameleonrecords.hu came up with a brilliant indian trance that fit Regan's Wei expert design. The voice is that of actor and VO superstar Lewis McLeod. Check him out at lewismacleod.com!