It’s one thing to use an attribution solution to show your advertisers how effective their ad campaigns are. It’s quite another to demonstrate that the attribution solution you’re using is actually accurate. How do you know if the attribution solution you are using is really effective or if it’s simply checking some of the boxes? How do you reassure your advertisers that your data is solid and guidance is sound?
Veritone hosted WideOrbit to have a candid conversation about how the companies work together to create a leading attribution solution. We’ll break down how these technologies work and the ways in which they complement each other to create this award-winning approach.
In this webinar, you’ll learn:
How attribution in broadcast advertising for radio and TV really works
How broadcasters and advertisers can make data-informed decisions on ad campaigns
The importance of automated broadcast log transfers vs. manual uploads
Why real-time data makes a difference in overall campaign optimization
Why pixels and consumer-level data are not needed for this attribution approach
Why it’s imperative to include live reads, organic mentions, and in-content placements in your attribution data vs. only prerecorded spots
Find out how the combination of Veritone’s broadcast advertising attribution solution, Veritone Attribute, and WideOrbit’s WO Traffic platform has enabled stations to retain more advertising revenue and to better compete for new, previously unattainable advertising share.