OTA is a collaborative of creative catalysts and community changemakers that connects the human, social and innovation capacity of the OTA region of South Dakota, North Dakota & Minnesota. OTA12 was held at Augustana College in Sioux Falls, SD, on March 23, 2012.

Eric La Brecque is President of Applied Storytelling. Over the past 17 years, Eric has pursued an approach to brand communications that combines storytelling techniques from the world’s great narrative traditions with an ongoing study of marketplace dynamics. Viewing brand development as equal parts business discipline and art form, he and his team have successfully addressed complex communications challenges for everything from cities and retail destinations to beauty products and communications technologies.

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