Since its inception in 2011, NTS Radio has been setting
the standards across London for independent radio stations.
Holding down the fort at the Gillett Square HQ, on-air
producer Sam Cunniffe knows exactly what kind of blood,
sweat and tears it’s taken to build one of the most respected
and talked-about music developments around in little over a
year. With the station’s schedule reading like a “who’s who”
of the capital’s pioneering producers and artists, its beats are
the soundtrack to the area’s creative community.
In the first of our films surrounding the Denim Range,
Sam offers us a glimpse of the inner workings of the station.
Exploring the role of pirate radio in London, we see the wires
and sockets, the gaffer tape and coffee cups, and the faces
behind the voices.
We follow Sam, kitted out in Bench. jeans, to a hidden,
appointment-only warehouse filled with rare and soughtafter
vinyl. As he carefully selects records for the party that
evening, which he runs and promotes, LIFE, he explains the
role music has in his life and why it inspires him to push
boundaries through the station, the events and his own.