Documentation of 'Zoom' displayed on the Piccadilly Lights, London, 9th August, 2020.
This was part of 'Circa 2020' and their 'Class of 2020' project. 'Circa 2020' is an exhibition that disrupts the adverts on the Piccadilly Lights for two minutes every day at 20:20 BST/GMT, with new ideas that considers the world circa 2020. Circa's 'Class of 2020' celebrates the work of art graduates who have been denied Degree Shows due to the COVID-19 pandemic.
'Zoom' is a digital video that was created with virtual fly over footage and recorded in the desktop application, Google Earth Pro. Stemming from simultanous feelings of both frustration and creativity, 'Zoom' was created as a response to the outbreak of COVID-19 and the various states of lockdown that have been experienced by much of the global population. 'Zoom' reflects a personal period of change in which my workspace has moved from the studio to the sofa and my focus from my degree show to the digital. The work’s title refers to both the “zoom” action that is used within the work and to the new way that we virtually interact through the video communications app of the same name.
The work begins with the “blue marble” Earth as seen from space, before transporting viewers to three consecutive locations: Edinburgh Castle, Neuschwanstein Castle and Disneyland’s Sleeping Beauty Castle. The three locations represent an area of my artistic research in which the theme of castles plays a wider role whilst also functioning as a collection of romanticised memories, for they are all locations that I have previously visited. This is especially true in the case of Edinburgh castle which I am used to seeing everyday from Edinburgh College of Art’s studio windows but that I am now left to virtually imagine through satellite imagery.
'Zoom' is an extension of the artworks that make up my degree show portfolio, as it continues a focus on the motif of the castle and the idea of a cultural “disneyfication”. 'Zoom' visualises the concept of a cultural “disneyfication” through a progression of architecture that moves from the medieval-Victorian hybridity of Edinburgh Castle, to the mock-medieval style of Neuschwanstein Castle and finally, the synthetic twofold of the Disney Castle, originally designed as an imitation of Neuschwanstein’s romantic reproduction.