Nomadic exhibition, thesis project - MA Interaction Design 2007 @ Domus Academy & Interaction Design Institute
Project: David Boardman
Project Leader: Massimo Banzi
Assistant: Renzo Giusti
Video-shooting: Ankit Shekhawat
Actors: David Boardman + Dinamo prototype
Made in Italy is an aggregative concept that hardly can be described in few words. At the same time, it contains aesthetics qualities, historical heritages and intrinsical characteristics that don’t seem to follow a single rational principle. In fact, Made in Italy merges together common perceptions, stereotypes, achievements, styles and opinions that often are more related to self cultural background instead of one defined subject.
As a consequence, the Made in Italy concept belongs to the collective imagery sphere. It consists in an abstract representation concerning a multitude and its idea about a country and its reputation in terms of production, past glories, national skills and characteristics. Being abstract, such this concept can be ideally explained in an emotional way. Images, sounds, flavours and smells are the elements that can converge in order to represent it.
Therefore, Made in Italy can be represented using the rethoric figure of the synecdoche which consists in using a term denoting a part of something to refer to the whole thing.
Dinamo|complesso plastico looks at Made in Italy from this point of view and delivers a representation of the concept complexity by offering an overview on its most recognizable elements. Being the author Italian, the project aims at proposing a personal interpretation of Made in Italy by redesigning a famous Futurist installation and improving its interactive qualities in order to both establish human-to-machine relations and human-to-human ones.