Gillette Steel Reel

www.fabulist.tv

For a magnificently dark and moody sci-fi spot for Gillette, I was in charge of the animation and integration of dozens of infographic HUD elements. Each was animated in After Effects first, then placed as a texture in Cinema 4D (with an imported camera from animation) to achieve the curved layering formation around the central hero razor. Finally, the renders were brought back in to After Effects for the holographic display detailing.

The duo of AE and C4D are also responsible for the end tag.

Music - Shut Up and Let Me Go (Left/Right remix) by the Ting Tings