In this "Hands-On for Beginners" workshop, digital communications strategist Rebecca L. Torres walks through how to develop a presence on Instagram. The workshop provides a short overview of the benefits of using this social media platform for artists. This session offers hands-on instruction in Instagram on how to set-up an account, create effective profiles, create and schedule posts, use tools to manager your posts, and how to use “stories” and “live videos” to promote their art, as well as other tips and tricks.
Link to Presentation & Guide (PDF): https://bit.ly/3h7WsqY
Links from Presentation:
+ Guide to Social Media Marketing For Artists (Artwork Archive): artworkarchive.com/guides/guide-to-social-media-marketing
+ Adjustable Overhead Phone Mount Stand (Affiliate Link): amazon.com/gp/product/B0863L2QSZ/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B0863L2QSZ&linkCode=as2&tag=leopoldina-20&linkId=aafd49f33345748a40a751da8dfe7c0b
+ Instagram Accounts Discussed: Please note that we did not receive sponsorship or endorsements from any of these artists or organizations. These accounts were discussed in the presentation as educational references.
This program was hosted by the Monotype Guild of New England. The Monotype Guild of New England is a nonprofit organization of contemporary artists creating unique impressions by working in the medium of monotypes and monoprints. Founded in 1985 by a small group of New England artists, the Guild has curated over one hundred exhibitions and has expanded its membership to include artists from across the United States. Visit mgne.org/ for more information.
Recorded on Saturday, September 5, 2020. Video: © Rebecca Leopoldina Torres. For questions related to permission for commercial use of this video, please contact Rebecca Torres at firstname.lastname@example.org.