Typographics 2020: Expressive Headlines / Thinking Type with Chloe Scheffe

This talk took place on July 26, 2020 as part of Typographics Conference. The live-streaming, recording, and archiving of the event was made possible by the generosity of Google Fonts.

How does typography take on the characteristics of a story? Can it capture a specific voice or evoke a narrative? Can it foreshadow? Surveying a range of editorial design work—from The New York Times Magazine to GQ to Here—this presentation will explore conceptual typography in print. I’ll examine how illustration has informed my typographic sensibility and why expressive typography is essential to effective editorial design.

Chloe Scheffe is a print-obsessed designer, art director, and writer, working across disciplines to tell compelling stories. Currently, she leads the art department at Here Magazine (Away), and does ongoing freelance with Verso Books and Nike. She has also worked for or with Penguin Random House, The New Yorker, The Atlantic, The New York Times Magazine, Pentagram, Metahaven, and Other Means, among others. In 2019, she was named a Young Gun. She loves to read, her eyesight is terrible, and she’s a native of the Pacific Northwest.