A short & charming 50's-style instructional video I co-directed & animated explaining the steps to using the Spiriva 'Handihaler' for people with COPD.
We had 8 of these videos to produce in (as usual) an extremely short time period, so pushing for UPA style design & animation during the pitch stage worked out very much to our advantage, as we were able to enjoy the benefits of re-use animation & limited full-body movement (for the most part)... All in all, I really had a lot of fun working on this. I'm a big movie-buff of early hollywood cinema + 50's animation/ illustration, so I always enjoy getting the chance to experiment & infuse that into my work in one form or another.
Production studio: Th1ng
Producer: Milana Karaica
Director: Maxwell. A. Oginni - Ewen Stenhouse
Animation: Maxwell. A. Oginni, Ewen Stenhouse, Chris Cray
Compositing: Maxwell. A. Oginni
Music: Sweet Georgia Brown by Latché Swing (http://www.jamendo.com/en/artist/latche_swing_(3))