To promote the launch of "Project Earth," a twelve-week series on Discovery Channel, we were given a demanding design and production challenge.
Discovery asked us to create a broad campaign covering the full spectrum of subjects within the series while still being flexible enough to allow for individualized executions for specific topics. Produced entirely in-house using a blend of 3D and 2D animation, our solution was to create a comprehensive campaign promo toolkit that could be easily customized for each week's theme. We extended this approach into a modular show open title sequence that could highlight a specific focus and fit each episode.
More info at eyeballnyc.com/#/work/view_all/discovery_projectearth