Workshop chaired by Nicola Mendelsohn, Kamarama and President of the IPA, with short case-study presentations by:
• Pearson bikes: Saville Row meets the world’s oldest bike shop, Timothy Everest, bespoke tailor
• Sugru: a dynamic British start-up business with design and innovation at its heart, Jane ní Dhulchaointigh, Inventor & CEO of FormFormForm Ltd
• Quintessentially: creating a high-end global concierge service, Ben Elliot, Co-founder
• Land Rover: re-defining the brand in growth markets, Gerry McGovern, Design Director and Chief Creative Officer
For more information visit

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