We took the MTV logo full-screen and used simple shapes to mark it up in time to a quirky synthesized track by i-snor. With a nod to the DADA anti-establishment design movement, Johannes Itten and geometric shapes, we went back to the basics, creating fun, fast and occasionally weird audio-controlled animations, show clips and revamped station IDs.
Silver Winner at PromaxBDA 2008
Best On-Air Branding
Music: Yann Coppier