Description:MAMA was hired to produce from the ground up, the first ever EMU Festival in Aspen, Colorado. EMU Festival takes all the elements of an amazing long summer weekend – great music, a breath-taking location, adrenaline-packed outdoor fun, adventures with new and old friends – and wraps it in a setting designed for positive impact, from ticket purchases that grow trees to exhibits that inspire innovation and change.
Strategy: Developing an entire four day festival takes a number of partners all engaged in a non-stop flow of conversation, strategy and execution. MAMA reached out and partnered with some of the best in Sponsorship, Branding, Advertising, and Talent Buying to produce a stellar Fourth of July weekend, not to be forgotten.
Result: EMU Festival became the Green event of the summer throughout the United States. Media exposure saw coverage from Treehugger, Relix Magazine, and nearly every major paper and green blog in the world. Sponsor satisfaction was 98% positive, and attendance met our year one goal!