Apodeixeis - Ant1, Show Preview
Fanis Poulinakis - Director/Producer
This is a show regarding fraud that olive oil producers commit.
I wanted to produce a preview that was fun but at the same time had a different feel from the previous previews that were very dynamic (I feel it is very important to capture the audiences interest every single week and visuals really take part in furthering that goal.)
I decided to go with an Italian twist. I used classic music, stock images and had the graphics department embed the logo of the show on olive oil bottles. I combined this with some shots of cookingand preparing food, which we shot in the office's kitchen.
At the very end a simple and effective tagline was used. "Apodeixeis knows how to produce good olive oil!". It was an ironic contradiction highlighting the fraught we caught oil producers committing.