Introducing the Mobile Grilling Unit: half bike, half grill, all summertime fun. Real Art created this mashup as part of the Grilling is Happiness campaign for Sears at: grillingishappiness.com
It's a community of grilling experts and grilling fans alike, enjoying not just the flavor, but the whole grilling experience.
And building the Mobile Grilling Unit is our way of bringing the Grilling is Happiness experience into the real world. It made its debut recently at Ribfest 2012 near Chicago, where… you could say it sparked some conversations. The Unit rode around the festival, spreading the word about Ty Pennington and the celebrity chefs doing demos at the Sears Grilling is Happiness booth.
We showed up in blogs, photos, even on the TV news. And it shows - if you have a message to share, try spreading a little happiness!