Paul J. Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics at Claremont Graduate University. Zak also serves as Professor of Neurology at Loma Linda University Medical Center, and is a Senior Researcher at UCLA. Zak is credited with the first published use of the term “neuroeconomics” and has been a vanguard in this new discipline. He organized and administers the first doctoral program in neuroeconomics in the world.

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