A&W Grass Farmers: Ross MacDonald

Ross MacDonald of 98 Ranch

Watch the full documentary:

https://vimeo.com/458283410

GRASS FARMERS

REGENERATIVE AGRICULTURE & THE CANADIAN GRASSLANDS

"At no time in history have we been more effective at at producing calories on a small amount of land ... but we're now realizing that there are some consequences we didn't foresee."

Dr. Sean Smukler, PhD

University of British Columbia

Did you know that it’s possible for cattle production to be green? Like, green, green? As in, carbon sink green? It’s called Regenerative Agriculture and a handfull of ranchers are out there finding a way forward.

The folks at A&W know a good idea when they see it. So they have begun working with the Canadian beef industry to grow Canada’s grass-fed and finished beef market and they are now on a journey to exclusively source and serve 100% Canadian, grass-finished beef at all of their restaurants. Ans as part of that journey, they also want to help champion the growing regenerative agriculture movement in Canada.

A&W asked Trail to head out across the Canada, to talk with ranchers who have found some interesting old ways to solve some of our newest problems. So we did. And this is what we found.

Learn more by visiting aw.ca/grassfedbeef

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Produced by

A&W Canada

Trail Films

Susan Dong

Directed by

Chad Galloway

Director of Photography

Vince Arvidson

Additional Cinematography

James Gill

Camera Assistants

Paul Dombrovskis

Laurel Brown

Gaffers

Chris Johnson

Galen Brown

Grip

Mike Hjorth

Location Sound

Ramsay Bourquin

Devon Cooke

Justin Pike

Production Manager

Martin Hendriks

Editor

Chad Galloway

Story Editors

Jenn Strom

Music By

Mark Lazeski

Narrator

Jennifer White

Colourist

Ryan Schroeder

Audio Mix

Mohamed Ali

Archival Photos

Cynthia Beretta

Special Thanks

Ross & Christine Macdonald, 98 Ranch

Sean Smukler, Phd

Mike & Lieschen Beretta, Beretta Farms

Bob & Dori Hampton, 42 Creek Ranch

Trish Sahlstrom, A&W

Amanda Reaume

Faculty of Land & Food Systems,

University of British Columbia

UBC Farm

Mila Barros, Candela Collective Inc.

Jenny Galloway, Trail Films Inc.