The water is deep. And you’re struggling to breathe.
You’re drowning in data, in questions, in options.
That’s what social media feels like when brands do not take advantage of all the available resources. They jump right into a sea of Supposed-Tos and they fail. They drown because they do not come prepared.
Introducing the new series “Sink or Swim” from Asking Smarter Questions. We are dedicated to data-driven results and never working off hunches or hearsay. Social media is not unnavigable; in fact, with the right tools and measurement, it can be easily measured to an exact return on investment.
View the series - http://ow.ly/dlpGC