The mobile shopping revolution isn’t theoretical, it’s here and it's
all around us.
Innovations abound such as Tesco’s virtual QR grocery store in a
Korean subway station, Levi’s digital fitting rooms, Nestlé’s instant
deals for UPC scans of ice cream, and NFC payments that obliterate
consumers' need for a physical wallet. Providers of these and other
game changing consumer experiences are mashing up new capabilities to
create magical experiences and frenzied user adoption.
At SXSW 2012, this panel discussed cutting edge technologies and what’s coming next from the
leading innovators of mobile shopping, including first-hand success
stories of some of America's most iconic brands as they enter the Age