Marty Smiley, a 21 year-old Melburnian, became the new face of Channel [V] after winning the 2012 [V] Presenter Search. This piece of content follows the fortunes of Smiley as he relocates to Sydney.
The campaign was created in conjunction with V Energy Drink, and coincided with the energy drink’s ‘V Rentals’ campaign. Produced inhouse by Channel [V], it ran for three weeks on Channel [V], [V] HITS and vmusic.com.au.
The campaign aimed to position V Energy Drink as the drink of "everyday awesome" via extraordinatry rental items being made available to everyday Australians.
Winner of Silver for Best Brand Integrated Campaign Using Multiple Media at the PromaxBDA Global Excellence Awards in 2013.